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Home > BLOG > Why are flexible packaging film still so popular? What are the benefits of packaging film?

Why are flexible packaging film still so popular? What are the benefits of packaging film?

June 08,2022

Plastic products are everywhere in our lives. Among them, plastic packaging is widely used, such as plastic bags, candy packaging bags, potato chips packaging bags, medicine packaging bags, etc. These food packaging bags are usually made of food grade PET, PA, PE, BOPP, CPP, VMPET, AL, PE and other materials. Flexible packaging films are usually sold to customers in rolls. Because, these roll films will be placed on the automatic packaging machine for the packaging of various types of food. In order to adapt to the specifications of different products, the width of the film roll material is determined according to the size of the product. The film roll after printing and lamination is processed into roll film of different widths by slitting and rewinding machine. Wenzhou Binbao Machinery produces high-speed slitting and rewinding machines for BOPP PVC PET PE OPP and other film materials, with stable speed, high precision and high degree of automation.

In today’s article, let’s discuss the advantages of flexible packaging films.

1. Flexible packaging film can be customized
Flexible films are touted for their ability to be tailored to the specifics of the product being packaged. Regardless of shape, size or visual needs, this solution gives you the flexibility to customize your packaging to your unique specifications and market goals. This is a real competitive advantage.

To protect and protect products in retail and transportation environments, there are three main types of films: polyvinyl chloride, polyolefin, and polyethylene. Each has different functions and properties that make it suitable for specific applications, or they can be combined into multilayer films with different barrier properties for better protection or longer shelf life. If necessary, flexible films can also add some form of tamper resistance to packaged goods.

Custom elements also extend to visual attributes including clarity, gloss and printability. It allows you to truly showcase your products and brand in an eye-catching way. Some shrink wrap formulations are great for wrapping meat or frozen foods because they reinforce the barrier to reduce the transmission of mist or moisture. You can print high-quality graphics in a variety of colors and designs, package your products with creativity and style, or include important information on your packaging.
2. Flexible packaging is widely used
Versatility of packaging solutions is key. With a variety of flexible packaging options, you can create a package that can stand upright, hang on a peg display stand, or sit on a shelf. In other words, the packaging applies to the product, not the other way around.
Flexible packaging films are designed with numerous product requirements and realities in mind. There are options that prioritize durability and tear resistance, safe distribution and storage, freshness and food safety, and protection from environmental factors such as temperature, light, moisture and gas. Flexible films help extend the shelf life of perishable items and can hide odors from package contents.
The stand-up pouch was developed using a flexible film and has become a popular choice for food products, especially those with a high liquid content. Durable and versatile, these bags protect products from environmental and physical hazards encountered during shipping and storage.
3. Flexible packaging films reduce production costs
Because flexible films can be tailored to the specific dimensions of your product, there is no need to use more material than is absolutely necessary. It can conform to your shipments and provide a higher product-to-pack ratio, which has the potential to reduce your manufacturing costs. The dynamic utilization of flexible packaging film can help simplify your packaging system, such as eliminating the cost of labelling or capping.
By using high-quality films, you can often gradually reduce the need and associated costs for additional packaging elements such as corrugated trays. In addition, the cost of implementing flexible packaging films, from materials to production costs, is significantly lower than for plastic or glass containers. Because flexible packaging is lightweight, it is more affordable to ship domestically and internationally. While this may seem odd, adding more layers to your flexible packaging design can help increase production costs and functionality, as doing so allows for more precise control of layers and fewer constraints. This minimizes the need for complex engineering.
As new technologies become available, you can further reduce packaging costs by downsizing or choosing films with smaller widths. If you’re generating a lot of film waste on your packaging line, it’s worth testing smaller widths to see if you can reduce this. If you work with a packaging specialist to conduct a film audit of your packaging line, you will really be able to see what cost reduction options are available to you.
4. Flexible packaging films promote reusability and convenience
Flexible packaging can be designed to include features such as zip locks, spouts and seals that can be resealed after opening. This benefit supports the opportunity to attract more sales as consumers increasingly seek options that offer greater convenience. It further enhances the market appeal to customers interested in finding new uses for what they already have in their homes.
5. Flexible packaging film is environmentally friendly
As sustainability becomes more and more important to consumer packaged goods (CPG) businesses of all sizes, adopting packaging materials that meet sustainability standards is critical. One of the greatest advantages of polyolefin and polyethylene films is that they are recyclable. Efforts are being made to create a compostable, biodegradable alternative to plastic that will last a long time, but as of now, there are few options available. In addition, polyolefins